Company Profile

Company

Company

  • about andu amet

    What is andu amet?


    It is a leather brand that luxuriously uses the finest sheepskin , which is as soft as silk and as light as feather.

    The brand name “andu amet” means “one year” in Amuhari, the language used in Ethiopia.
    The name originates from the idea that “we wish to create a product that is like an important partner who can always be by your side, whether you are happy or sad, and spend a long time together.”
    The highly original design inspired by the majestic nature of Africa, and the sheepskin so soft and exquisite that it makes us happy the moment we touch it, are the main qualities.

Company Profile

Company name Andu amet Ltd.
Founded February 2012
Representative Hiroko Samejima
Capital 5 million yen
Business description Planning and sales of leather products
Location 〒150-0001 Aoyama building 1F, 4-16-12 Jingûmae, Shibuya-ward, Tokyo
Contact info@anduamet.com
＋81-(0)50-5436-2610
Company name atelier andu amet P.L.C.
Founded February 2015
Representative Hiroko Samejima
Capital 200 thousand dollars
Business description Production of leather products
Location Bole, Addis Ababa,Ethiopia
Contact atelier@anduamet.com（English only)
+251-(0)92-941-8922

  • Message

    Message from the representative


    For when we go to work, when we go out for dinner with our friends, when we go shopping on holidays, bags are always near you, and therefore we could feel calm and relax with them. That, something like our partner, is what I wanted to create.

    Ethiopian sheepskin, known as the best leather in the world, excellent handiwork by craftsmen, and the fusion of beauty of the traditional crafts of Africa and Japan. We are particular about all processes from designing, material procurement, manufacturing to distribution, and we hope that you take in hand the one and only piece of work in the world that we have created with our soul. It is a product that has so much charm that you can hardly let it go once you have touched it; we are proud to say that this is what we make.

    CEO and designer

    Hiroko Samejima

    Born in Tokyo. While working as a designer in a national manufacturer, starts to question the trend of mass production and consumption, and travels to Africa as a volunteer in 2002. In Ethiopia, she gets involved in multiple projects related to fashion and designing. After returning to Japan and experiencing the marketing manager for a foreign luxury brand, establishes andu amet Ltd. in 2012. Starts production and sales of luxurious leather products using Ethiopian sheepskin, the world’s finest sheepskin. Currently, she goes back and forth every day between Japan and Ethiopia.

Award

Awards

2012 Nikkei woman of the year
2013 Awarded the carrer create category prize
2013 Awarded DBJ business plan competition for women special prize
2013 Awarded JICA Chairman Award
2013 Awarded APEC Young women innovator prize
2014 Chosen as Nikkei business “Japan’s 100 leading role”
2015 Awarded Cartier’s “Change makers of the year”
2017 Chosen ad JETRO’s “Future Leading Women”
2021 Chosen as Newsweek’s “30 Japanese that contributes to the world"

History

2010

Founder Samejima travels to Ethiopia alone, and starts manufacturing. With Tofik, the first employed craftsman, begins to make samples together.

2012

A sample with a quality ready to be sold is finished. In February, establishes andu amet Ltd. in Japan. Starts sales at commercial facilities and department stores from April.

2013

Opens Gallery andu amet in a share office in Gaienmae. Actively holds events and workshops related to sustainability, well-being, and Africa ever since.

2015

Establishes the atelier in Ethiopia as a local corporation. Becomes the 3rd local subsidiary for a Japanese company.

2017

Sells exclusively in the first and business classes on ANA’s international flights.

2018

Opens a concept store in Omotesando