Company Profile



  • About andu amet

    What is andu amet?

    A leather brand that luxuriously uses the finest sheepskin, which is as soft as silk and as light as feather.

    The brand name “andu amet” means “one year” in Amuharic, the language used in Ethiopia.
    The name originates from the idea that we wish to create a product that is "like a special partner who is always by your side - whether you are happy or sad - and spend a long time together.” The highly original design inspired by the majestic nature of Africa, and the sheepskin so soft and exquisite that it makes us happy the moment we touch it, are the main qualities.

Company Profile

Company name Andu amet Ltd.
Founded February 2012
Representative Hiroko Samejima
Capital 5 million yen
Business description Planning and sales of leather products
Location 〒150-0001 Aoyama building 1F, 4-16-12 Jingûmae, Shibuya-ward, Tokyo
Company name atelier andu amet P.L.C.
Founded February 2015
Representative Hiroko Samejima
Capital 200 thousand dollars
Business description Production of leather products
Location Bole, Addis Ababa,Ethiopia
Contact only)


2012 Nikkei woman of the year
2013 Awarded DBJ business plan competition for women special prize
2013 Awarded JICA Chairman Award
2013 Awarded APEC Young women innovator prize
2014 Chosen as Nikkei business “Japan’s 100 leading role”
2015 Awarded Cartier’s “Change makers of the year”
2017 Chosen ad JETRO’s “Future Leading Women”
2021 Chosen as Newsweek’s “30 Japanese that contributes to the world"

  • Message

    Message from the representative

    A bag is something that is always with us; from when we go to work, to when we go out to dinner with our friends or shopping on weekends. We can feel calm and relaxed when we are with it. That, "something like our partner", is what I wanted to create.

    Ethiopian sheepskin - known as the best leather in the world -, excellent handiwork by craftsmen, and the fusion of beautiful traditional crafts of Africa and Japan: we are particular about all processes from designing, material procurement, manufacturing to distribution. We hope that you take in your hands the one and only piece of work in the world that we have created with our soul. We are proud to say that it is a product that has so much charm that you can hardly let it go once you have touched it. This is what we make.

    CEO and designer

    Hiroko Samejima

  • Biography

    Since childhood, Samejima was deeply influenced by the altruistic spirit of her grandmother's interactions with others. Her childhood experience of living in Iran during the Iran-Iraq War era also had an impact on her values and way of thinking. After advancing her studies in Japan, she worked for a cosmetics manufacturer as a designer. However, during that time, she started to question the mass production and consumption system that creates beautiful things only to discard them. This created her motivation to go and volunteer in Ethiopia and Ghana. While organizing and hosting fashion shows in these countries, she encountered the world's finest Ethiopian sheepskin and talented artisans. However, she also witnessed a societal structure where high-quality leather is exported to developed countries, as inexpensive raw hides, and then transformed into luxury goods by global brands. She also learned that this was due to the immature processing technology in the country. Upon returning home, after working as a marketing specialist at CHANEL Corporation, she founded andu amet Co., Ltd. in 2012, an ethical and luxurious leather brand. She pursues sustainability throughout the entire supply chain, from leather procurement to production and sales. Her achievements have been highly recognized, earning her numerous awards. Currently, she actively engages in speaking engagements both domestically and internationally as a pioneer in ethical fashion, while shuttling between Ethiopia, the production country, and Japan.

  • Lecture

    The World Bank, GRIPS, UNDP, African Development Bank, Stanford University, JICA, Foreign Correspondents' Club of Japan, Japan Bank for International Cooperation, Japan Finance Corporation, UBS Bank, The Nihon Keizai Shimbun, Japan Productivity Center, Marubeni Corporation, Hankyu Umeda Main Store, Osaka Chamber of Commerce and Industry, Kanazawa Chamber of Commerce and Industry, Tokyo Institute of Technology, Gakushuin University, Ochanomizu University, Otsuma Women's University, Osaka Jogakuin University, Ritsumeikan Asia Pacific University, Tohoku Juvenile Training School, Katsuragawa Girls' Juvenile Training School, Aoba Jogakuin, Haruna Joshi Gakuen, and others.


    CNN, NHK, NHK World, Cambrian Palace, World Business Satellite, Fuji, Nippon Television
    J-wave, TOKYO FM, BayFM, Nippon Broadcasting, NHK Radio
    The Nihon Keizai Shimbun, Asahi Shimbun, Mainichi Shimbun, Yomiuri Shimbun, Senken Shimbun, Japan Journal
    Vogue, ELLE, Oggi, Cancam, Story, GINGER, Precious, Fujin Gahō, Goethe
    <Online News Media>
    Nikkei Business, Newsweek, Forbes, Hobonichi Itoi Shimbun, and others.



Founder Samejima travels to Ethiopia alone, and starts manufacturing. With Tofik, the first employed craftsman, begins to make samples together.


A sample with a quality ready to be sold is finished. In February, establishes andu amet Ltd. in Japan. Starts sales at commercial facilities and department stores from April.


Opens Gallery andu amet in a share office in Gaienmae. Actively holds events and workshops related to sustainability, well-being, and Africa ever since.


Establishes the atelier in Ethiopia as a local corporation. Becomes the 3rd local subsidiary for a Japanese company.


Sells exclusively in the first and business classes on ANA’s international flights.


Opens a concept store in Omotesando


"Touch the Hug" collaboration product released from Starbucks.


Obtained B Corp Certification.