Shubu-Shubu Make My Day

Color

Bloom×Africa 2024

燦々と太陽が降り注ぐ中、ブーゲンビリヤやハイビスカスなど色とりどりの花が咲き乱れる。そんなアフリカの花々をイメージした、明るく華やかなカラー。朝焼けの水辺に自由に羽ばたく蝶の姿が描かれたライニングとのコンビネーションです。

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Nile Breeze

The glittering surface of the Nile river. Never-stopping fresh breeze. “Nile breeze” was created to describe that watery and refreshing scenery of the Nile river.

The bright blue which gives the intellectual and refreshing impression goes well with denim and white shirts for sure but also as an accent colour to black, grey, and navy.
Why don’t you pick this colour which you can use every four seasons?

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Bloom

When spring comes to Japan, in Ethiopia the opposite side of the world, the dry season ends then it becomes like spring.
The rain starts to drop on the dried field and it sets the flowers like Bougainvillea, Jacaranda, and Hibiscus which are unique to Africa free to bloom.
The one which was created to describe those bright and beautiful African flowers is the “Bloom”.
Vivid pink surprisingly mach with any colours and clothes thanks to its supreme texture and fine quality. Why don’t you pick this colour to brighten your day?

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Ivory

A soft ivory with a slightly creamier tone than pure white. Combine it with dark styling to add brightness, with vivid colors such as pink and blue to create a loose feeling, or match it with a sporty style, or even with an elegant style. It is a neutral color that can be used in multiple ways with just one.

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Green Field

The endless meadow over the horizon. The fresh breeze.

The smell of the sun. The sounds of birds singing. The one which was created to describe that beautiful and peaceful scenery of Africa is the “Green field”.

The combination of deep dark brown and elegant olive green is general but somehow fresh.

Why don’t you pick this colour to develop your sense of style?

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Desert Flower

You could suddenly bump into a small flower when you are walking through a desert in Africa. At first glance, it is transient as it seems to be blown by the breeze easily. However, its root under the dried land will never let it die and blooms gracefully.

“Desert Flower” describes that single flower in the middle of the desert . The refined beige, an easy-to-match colour, with the accent of the gorgeous pink. Why don’t you pick this colour to gain something more maturity than cuteness?

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Nile Black

The deep black with a blue tint reminds us of a night at the Nile river. If you take a closer look, you will see it with a bit bluer tint than basic black.

It is our carefully-made original black colour. We repeated trial and error and have paid a lot of passion to make this unique black. Finally, we found an exquisite amount of blue pigment to match this innocent black pigment.
The gleaming blue pigment which can hardly be seen is the secret of the intellectuality and elegance of this colour. Why don’t you pick this colour to enhance the worth of you?

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Euphoria

The vivid yellow color evokes the warmth as if sunlight hits the skin, and a positive energy full of vitality.

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