Only one week left in 2025. Before we knew it, this year is almost over.
This time, we're ranking the posts that generated the most response from among the various communications we shared this year—including the andu amet newsletter, official website columns, Instagram, and Facebook.
What gained traction on social media, what resonated most in our newsletter, what was read most thoroughly on our official site—the content that captured attention varied greatly across each platform. We hope you enjoy this record of our journey together through 2025.
5th Place: Dance!Dance!Dance!
The leather jackets “Ebreeze” and “Celest” fully harness the unique suppleness and lightness of sheep leather.
A video featuring dance unit “Orientalism” to express their ease of movement has ranked highly.
Despite wearing leather, the movement is astonishingly free.
This particular piece received a huge response, especially on Instagram.
4th Place: Inspection Scene at the Atelier
Many of you sent us ♡ the photos showing the inspection of our “Baby Hug” wallet bags at our Ethiopian atelier.
Truthfully, this step requires even more concentration and experience than sewing itself—it’s a crucial process.
“We hope it becomes a companion for years to come.”
With that wish in mind, products continue to arrive from Ethiopia today, meticulously checked one by one.
3rd Place: POP UP EVENT in ETHIOPIA
Our first pop-up event held in Ethiopia. Among the promotional posts, the English page was widely read and shared extensively by Ethiopians and foreigners living locally. You can view the report following the actual event here.
2nd Place: The War in Ethiopia and the Invisible Scars
War is not hell only while it rages. Even after it ends, it continues to cast its shadow over people's lives, quietly and surely. After sending out the newsletter, we received many messages from a large number of people.
And
the glorious first place goes to...🥁🥁🥁
1st Place: 30 Recommended Items for Your Africa Trip!
Actually, this article was published six years ago. While it remains a long-selling piece that still gets steady traffic, this year it somehow surpassed its usual view count. You might just find yourself wanting to visit Africa after reading it!
Thank you so much for another wonderful year. Wishing you a peaceful end to the year.
