The bag, collaboratively developed with our customers, is finally here! Introducing the new release "&Hug"!


Introducing a new product from the "Hug Collection"!

The "Hug Collection," renowned for its fluffy sponge wrapped in the world's finest Ethiopian sheepskin, resembling the soft cheeks of a baby, has been a perennial favorite since andu amet's founding in 2012. From this beloved collection, we are excited to present the eagerly awaited new product, "& Hug."
Going back to the basics, the focus was on the primary characteristic of the Hug Collection - "comfort."
The unique design fully embodies the distinctive features of the Hug Collection. The ultimate 3-way design adds functionality to the irresistibly soft and touchable feel you'd want to keep touching forever.
Casual or formal
The "& Hug" features a glamorous yet subdued matte gold chain and a detachable, adjustable strap, providing versatile coordination options. The ability to switch between a crossbody bag, shoulder bag, and handbag according to the occasion adds to its significant appeal.
By the way, some of you may have already noticed, but this new product is one made by a collaborative development with our customers, which we exclusively held for our newsletter members at the end of last year!
A bag with a classy feel that can be used for meals with loved ones or casual parties, a middle-sized bag that can fit a long wallet and a makeup pouch, a diagonal shoulder strap, and the base design inspired by the Hug shape—these were all developed through trial and error with the feedback received directly from you, our valued customers, while designer Hiroko Samejima and local artisans worked on the product development.

To all those who participated in the survey at that time, thank you very much!

For detailed product information, please check below.