& Hug

The 'Hug Collection,' featuring a plush, baby-like form and texture wrapped in the world-renowned Ethiopian sheepskin, is now introducing the ideal bag developed based on customer feedback. The collection is the long-standing favorite and also andu amet's signature since its inception.

Accompanied by an elegant yet understated matte gold chain and a detachable, adjustable strap, you can carry it by hand for a ladylike look, casually over the shoulder, or with a street-style crossbody. Whether it's for shopping, a date, or traveling, we want you to take this bag with you anytime and anywhere, to experience a soothing feeling, hence the name '& Hug.'

In fact, this bag was developed while taking customer feedback into account as part of andu amet'snewsletterproject. The overwhelmingly popular design concept was the plump and fluffy form of the 'Hug Collection,' which has been a favorite since the brand's inception. Customers also expressed the desire for versatility, suitable for meals with loved ones or small gatherings, along with the need for mobility when worn crossbody. They wished for a medium-sized bag that could accommodate not just small items but also long wallets and makeup pouches. With these requests in mind, the Chief Designer, together with skilled craftsmen in Ethiopia, created the ideal bag designed to be loved even 10 years from now.

While mini bags are cute, they often lack the capacity for daily essentials, leading to inconvenience. However, this one, though it may appear small and round, boasts a spacious interior with enough room for everything you need daily. It can easily accommodate long wallets, mini tumblers, and cosmetics. Inside, you'll find a wide pocket for your smartphone and a small pocket perfect for keys and other small items.

Desert Flower
A flower that blooms in the deserts of Africa, fragile, but never withers and takes root in the dry earth. This beige color is based on the image of such a blooming flower.

Ivory
A neutral color that is versatile. It is a soft ivory with a slight cream tint rather than pure white.

Nile Black
A deep black with a faintly glowing blue tint, reminiscent of the night of the Nile, andu amet's dedication. It is an intelligent and mystical black.

andu amet's color