Since its debut last September, the "Azuma" tote has gained immense popularity for its versatility, seamlessly transitioning between on and off-duty styles. This simple, chic tote bag, reminiscent of traditional Japanese aesthetics, is inspired by the "azuma bukuro" from the Edo period.
Today, we're excited to introduce a new color for Azuma: "Bloom"! This vibrant pink hue is both striking and sophisticated, perfect for the modern, stylish individual.
About the Bloom Color:
Ethiopia doesn't experience four distinct seasons like Japan. Instead, the year is divided into three seasons: the dry season, the rainy season, and the short rainy season in between. As the long, dry season ends and the first drops of rain begin to fall, the parched earth comes to life with a burst of color. Bougainvillea, jacaranda, hibiscus, and other tropical flowers bloom in vibrant displays. The "Bloom" color is inspired by this dazzling array of African flora, capturing the essence of a bright, joyous spring.
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